MARKETING

13 Email Marketing Stats Retailers Need to Know

We've said this before and we're saying it again. Email marketing is a major player in digital marketing and a key component of your omni-channel marketing strategy. Check out this list of email marketing stats. What can be incorporated into your email marketing strategy to drive a higher ROI and CLV?
July 1, 2019

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Email marketing is a major player in digital marketing and a key component of your omni-channel marketing strategy. It offers a cost-effective way to segment and nurture your leads into customers. Email marketing also has the ability to re-engage customers again and again, driving up your customer lifetime value (CLV).

What can you incorporate into your email marketing strategy to drive a higher ROI and CLV?


#1 80% of people are only scanning your emails.

#2 Emails with a single CTA increase clicks by 371%.

#3 The human brain processes images a whopping 60,000 times faster than than text. Heck-I-Am-Not-Even-Had-Funny-Amazing-Meme-Image.jpg

#4 Thank you emails average an open rate of42%.

#5 90% of consumers say shipping is their #1 incentive to shop online.

#6 Personalized emails deliver 6x higher transaction rates.

#7 Welcome emails increase long-term engagement by 33%.

#8 Relevant emails drive 18x more revenue than generic broadcast emails.

#9 GIFs in emails boost conversion rates by 130%.

#10 GIFs increase click rates by 42%.giphy.gif

#11 45% of people who received win-back emails read subsequent emails.

#12 Adding video to your email can increase clicks by 300%.

#13 Over 54% of emails are opened on a mobile device.